Design is an art form – with a difference.  A piece of art is subjective, need serve no purpose and ultimately no-one has to like it.  Conversely, each and every work of art has values and, above all else, these values are about the work itself.  The difference between art and design is performance.  If art may exist for itself, design must exist for the benefit of others.

Design is fantastic – universally good.  Design is in this, that and the other; it is all around us, in all things made.  It can delight our senses and inform our values.